I Is an Other - The Secret Life of Metaphor and How It Shapes the Way We See the World

For lovers of language and fans of Blink and Freakonomics , New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market. From President Obama''s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle''s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeo''s exclamation "It is the East, and Juliet is the sun!" may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness. Witty, persuasive, and original, I Is an Other explores metaphor''s effects on financial decision making, effective advertising, leadership, learning, and more.

About the author

James Geary is the author of Geary’s Guide to the World’s Great Aphorists and the New York Times bestseller The World in a Phrase.

Product details

• Authors: James Geary, Geary James
• Publisher: Harper Perennial USA
• Languages: English
• Product format: Paperback / Softback
• Released: 24.01.2012
• EAN: 9780061710292
• ISBN: 978-0-06-171029-2
• No. of pages: 320
• Dimensions: 135 mm x 203 mm x 18 mm
• Subjects: Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures; HISTORY: Social History, BUSINESS & ECONOMICS: Leadership, BUSINESS & ECONOMICS: Business Communication / General, COMPOSITION & WRITING: BIG IDEAS & SMART NONFICTION, LANGUAGE ARTS & DISCIPLINES: Writing / Fiction Writing, LITERARY CRITICISM: Reference, LANGUAGE ARTS & DISCIPLINES: Writing / Poetry, LANGUAGE ARTS & DISCIPLINES: Rhetoric