Responsabilidad Social Total: Comunicacion Estrategica Para la Sustentabilidad

In this essay the authors expose the important roll that the communication strategies plays in business social development, known as the necessary actions that need to be taken to obtain economic earnings with the well-being of the employees, the optimization of the resources, and the preservation of the environment, to ease the adoption of this culture in companies.

Product details

• Authors: Brono Newman, Marta Mejia, Marta Mejia, Bruno Newman
• Publisher: Fondo De Cultura Economica
• Languages: Spanish
• Product format: Paperback / Softback
• Released: 01.01.2011
• EAN: 9786071604811
• ISBN: 978-607-16-0481-1
• No. of pages: 99
• Dimensions: 137 mm x 208 mm x 8 mm
• Weight: 159 g
• Series: Tezontle; Tezontle
• Subject: Social sciences, law, business > Business > Economics