Consumer Behavior - 3RD ED

Preface  Part A Consumers in the marketplace 1. An introduction to consumer behaviour  Part B Consumers as individuals 2. Perception 3. Learning and memory 4. Motivation, values and involvement 5. Attitudes 6. Attitude change and interactive communications 7. The self Case studies 1-4  Part C Consumers as decision-makers 8. Individual decision-making 9. Shopping, buying, evaluating and disposing 10. Group influence and opinion leadership Case studies 5-8 Part D A portrait of European consumers 11. European family structure and household decision-making 12. Income and social class 13 Age subcultures Case studies 9-14 Part E Culture and European lifestyles 14. Culture and consumer behaviour 15. Cultural change processes 16. Lifestyles and European cultures 17 New times, new consumers Case studies 15-20 Glossary Indexes

Product details

• Authors: Søren Askegaard, Assael, Gary Bamossy, Margaret K. Hogg, Michael Solomon, Michael R. Solomon
• Publisher: Prentice Hall
• Languages: English
• Product format: Hardback
• Released: 14.06.2007
• EAN: 9780273714729
• ISBN: 978-0-273-71472-9
• Dimensions: 196 mm x 264 mm x 24 mm
• Series: Financial Times; Financial Times
• Subjects: Social sciences, law, business > Business; Europa; Wirtschaft, Recht, Konsum, Konsumgesellschaft