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Zusatztext "The book is aimed at anyone who is thinking of quitting their day job to go into business for themselves." (essex.newsrequest! Thursday 6th September 2007)"...A brilliant book..." (Leigh Times! March 2008) Informationen zum Autor Ian Sanders has been 'doing it himself' for seven years as a business and marketing consultant. He has helped launch new ventures in radio, television, design and music. His current marketing company, OHM, (Outhouse Media), has clients that range from global brands such as Benetton to the small business around the corner. Ian's skills are in bringing common sense advice and fresh perspectives to clients whatever their size, helping them to exploit their market potential. With more and more of his contacts setting up by themselves, Ian was inspired to write up his experiences in Leap! With his eight years as an independent and another ten years working for others, his mix of experience, insight and ideas makes him best placed to guide others through this new scrambled up world of work. Ian is passionate about enterprise, about doing it differently and reinventing to succeed. He currently lives in Leigh-on-Sea with his wife, Zoë, and two children. Klappentext Who Do You Think You Are?Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination.What Does it take to Survive in This New Scrambled Up World of Work?* Attitude - to get started* Enterprise - to succeed* Success - at maximising opportunities* Worklife - in the right balanceThe challenges - and the opportunities - for the 'entrepreneur-within' the huge. For micro-businesses, home-workers, freelancers, it's all for the taking.That is the essence of LEAP! A stimulus for taking the plunge to go it alone and set yourself free... and for making it up as you go along!"Ian Sanders connects brilliantly wit the mindset and needs of talented professionals in their migration away from corporate mediocrity. LEAP! is a personal guidebook to both the practicality and emotion of making work matter." - Chris Nel, Partner, Tom Peters Company Zusammenfassung Who Do You Think You Are? Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination. Inhaltsverzeichnis Preface.Acknowledgements.Introduction.What this isn't.Who do you think you are?Part One: ATTITUDE.1 Starting out.2 Make sure you're hungry.3 Passion wins.4 Get known for being a safe pair of hands.5 Be distinctive.6 Don't bullshit.7 Perception is everything.8 Soaking it up.9 Warning: steep incline ahead.10 Get involved and get visible.11 Don't listen to anyone who says 'no' to your ambition.12 Be real!13 Follow your gut feeling.14 Leverage what you've learnt.15 Get out of the classroom.16 Knock down the barriers.17 A focal point.18 Why failure's OK.19 You'd better believe it ...20 From city trader to sole trader.21 Conformity sucks.22 Why catalysts count.23 It's a risky business.24 'Easy'??!25 Go for it ...Part Two: ENTERPRISE.1 The bare basics.2 Having the idea.3 Do it yourself.4 Making something (anything) out of nothing.5 Wrapping up your know-how.6 'Sell' is not an expletive.7 Expressing yourself.8 Learn to juggle ... well.9 Turning a contact into a client.10 Charge them!11 Make sure you are valued.12 Doing the deal.13 Enterprise is the only way.14 Why being a chameleon can be a good thing.15 A toe in the water.16 Funding ain't often fun.17 The power of collaboration.18 Introduction time.19 Know how to make money.20 Counting your money.21 On the cheap.22 Different kin...
