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Informationen zum Autor Dave Patten runs his own marketing advisory business which can be reached at www.marketing-taunton.co.uk. He has over 25 years first-hand experience in marketing and finance. Klappentext Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience. Zusammenfassung Successfully market your small business or start-up with this detailed guide! offering tried and tested advice on advertising! promotion! selling techniques! product launches! exports! innovation and the Internet. Inhaltsverzeichnis Chapter - 01: What is marketing?; Chapter - 02: Market research; Chapter - 03: The internet; Chapter - 04: Advertising; Chapter - 05: Direct response marketing; Chapter - 06: Public relations; Chapter - 07: Selling and sales promotion; Chapter - 08: Exhibitions and shows; Chapter - 09: Starting in exports; Chapter - 10: New products: innovation, patents, licensing and design
