The marketing gurus

Informationen zum Autor Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com Klappentext This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. Vorwort This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. Zusammenfassung This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.

Product details

• Authors: Chris Murray
• Publisher: Atlantic Books
• Languages: English
• Product format: Paperback
• Released: 15.04.2010
• EAN: 9781843549413
• ISBN: 978-1-84354-941-3
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Market research, Public Relations, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Business Writing, BUSINESS & ECONOMICS / Marketing / Direct, Writing and editing guides, Sales and marketing, Business communication and presentation, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing, marketing; branding; promotion; publicity; advertising