The Outside-in Corporation

Zusammenfassung Drawing on insights from Dell! FedEx and eBay! this title shows you how to transform your company! putting customer needs at the center. This title helps you develop "customer pictures" and! through customer analysis! create value propositions. It outlines techniques for devising and implementing customer-based strategy! pricing and communication.

Product details

• Authors: Barbara Bund, Barbara . Bund, Barbara E. Bund
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 10.02.2006
• EAN: 9780071459310
• ISBN: 978-0-07-145931-0
• Dimensions: 160 mm x 236 mm x 34 mm
• Subjects: Social sciences, law, business > Business; Innovation, Kundendienst, Kundenbetreuung, Service