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Zusatztext 'Design is becoming a basic discipline with strategic consequences in business and in society. The necessity of knowing about the changing role of design and designers should be obvious. This book contributes to this knowledge. Based on extensive research and experience the authors explore the issue of what design is and can be as well as how we can deal with design processes in different contexts. It should be essential reading for all those involved in business and design.' Assistant Professor Lisbeth Svengren! PhD! Stockholm University School of Business! Sweden Reviews: '...the book is easy to read! supported by generous case studies and diagrams!' Intra '...the authors have produced an excellent review of design! designing and designers.' Materials & Design Informationen zum Autor Mike Press is Professor of Design Research and Head of the Art and Design Research Centre at Sheffield Hallam University. He has written widely in the fields of design! the applied arts and design management! has addressed conferences worldwide and has broadcast on television and radio. Rachel Cooper is Professor of Design Management at the University of Salford where she is Director of the Adelphi Institute for Research into Creative Arts and Sciences. Author of many books and papers in the field of design research! she is also the founder of both the European Academy of Design and the Design Journal of which she is the Editorial Chair. The authors collaborated previously in writing The Design Agenda: a guide to successful design management which is published in both English and Chinese. They have co-directed projects for the Design Council! and have established the Design Policy Partnership as a think tank and research consultancy advancing socially responsible design. Klappentext This title discusses the changing nature of design - in particular that of designers - at the start of the 21st century. It acts as a map - exposing the designer as craft-maker! cultural intermediary and opportunistic entrepreneur! while allowing us to indulge our personal agendas. Zusammenfassung This title discusses the changing nature of design - in particular that of designers - at the start of the 21st century. It acts as a map - exposing the designer as craft-maker, cultural intermediary and opportunistic entrepreneur, while allowing us to indulge our personal agendas. Inhaltsverzeichnis Contents: Introduction; Design and consumer culture; Design in industry and commerce; Designing the experience; Research for design; Communicating design; The design professions; Glossary; Index. ...
