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Informationen zum Autor Tony Sinanis is currently in his sixth year as the Lead Learner of Cantiague Elementary School in Jericho, New York. Cantiague was named a 2012 National Blue Ribbon School and Tony received the 2013 Bammy Award for Elementary School Principal of the Year. Tony was also recently nominated for the New York State Elementary School Principal of the Year Award. Tony taught at the elementary level for 8 years and he started his career as a 5th Grade Teacher in the New York City Public School. Tony graduated from New York University with a degree in Early Childhood and Elementary Education and then went on to receive his Master's Degree in Educational Technology and an Advanced Certificate in Educational Leadership and Technology from the New York Institute of Technology. Tony is currently enrolled in a doctoral program at the University of Pennsylvania where he is studying the relationship between active participation on Twitter and the professional development of principals. Tony is active on Twitter (@TonySinanis) and serves as the founder and co-moderator of #NYedchat and co-moderator of #PTChat. Finally, Tony co-hosts the BrandED podcast with Dr. Sanfelippo. Klappentext Turn a spotlight on what's great about your school!Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12Use this all-inclusive guide to start sharing just how special your school is! Zusammenfassung This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Inhaltsverzeichnis Preface by Peter DeWitt Introduction 1. The Importance of Telling Your Story 2. Your Heart = Your Story 3. Building Your Brand & Preparing to Tell Your Story 4. Using Social Media to Tell Your Story 5. Giving Voice to All Stakeholders in the Storytelling Experience 6. Does the Brand Promise Match the Brand Experience? 7. It¿s a Wrap References ...
