Business Environment of Europe - Firms, Governments, and Institutions

The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.

List of contents

Acknowledgements; Preface; Part I. Understanding the Context of Europe's Business Environment: 1. Introduction; Part II. The European Union: 2. Origins, development, and institutional framework; 3. Political economy of European integration; Part III. Models of Capitalism and National Business-Government Relations: 4. Market capitalism; 5. Managed capitalism; 6. State capitalism; 7. Eastern Europe; Part IV. Government Policies and Globalization: 8. Promoting business; 9. Regulating business; 10. Globalization and global actors; Part V. Opportunities and Challenges: 11. Industries; 12. The road ahead; Glossary; Index.

About the author

Terrence R. Guay is Clinical Professor of International Business at the Smeal College of Business at Pennsylvania State University. Prior to earning his PhD, he worked in commercial and international banking as an assistant loan officer. His broad interdisciplinary background shapes his approach to teaching, research, and the writing of this book. At Penn State, Professor Guay teaches undergraduate and MBA international business courses, where he received the Fred Brand, Jr Outstanding Teacher Award - the college's highest honor for teaching. His research focuses on the competition between governments, international organizations, NGOs, and other non-state actors to shape business behavior and the international business environment, with an emphasis on Europe.

Product details

• Authors: Terrence Guay, Terrence R Guay, Terrence R. Guay, Terrence R. (Pennsylvania State University) Guay, Guay Terrence R.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 12.06.2014
• EAN: 9780521872478
• ISBN: 978-0-521-87247-8
• No. of pages: 366
• Subjects: Social sciences, law, business > Business > International economy; Europe, BUSINESS & ECONOMICS / International / General, Business & management, International business, International Economics, Political Economy, EU (European Union), Economics of industrial organization