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Informationen zum Autor Robert Mann holds the Manship Chair in Journalism at the Manship School of Mass Communication at Louisiana State University and is co-director of the school's Reilly Center for Media & Public Affairs. Formerly an aide to three U.S. senators and a Louisiana governor, Mann is the author of critically acclaimed political histories of the civil rights movement and the Vietnam War. His essays and reviews have appeared in numerous publications, including the New York Times and the Boston Globe. Klappentext In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" spot, which helped usher presidential campaign advertising into the modern era. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, the spot remains an iconic piece of electoral propaganda, intertwining Cold War fears of nuclear annihilation with the increasingly savvy world of media and advertising. Repeatedly analyzed in countless print publications, the spot helped contributed to Johnson's crushing defeat over Goldwater and also opened the way to a new age of political advertising which accepts emotional appeals as a routine aspect of campaign strategy. Zusammenfassung In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the “Daisy Girl” ad, widely acknowledged as the most important and memorable political ad in American history.
