Marketing for Scientists - How to Shine in Tough Times

Informationen zum Autor Marc J. Kuchner is a staff scientist at NASA's Goddard Space Flight Center. He has contributed to more than one hundred research papers and published articles in journals including the Astrophysical Journal , Nature , and Astrobiology . He is also a successful country music songwriter. Klappentext Provides detailed advice about how to land a good scientist job! win funding! and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour! not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself. Zusammenfassung Provides detailed advice about how to land a good scientist job! win funding! and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour! not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

Product details

• Authors: Marc J Kuchner, Marc J. Kuchner, Kuchner Marc J.
• Publisher: Island Press
• Languages: English
• Product format: Paperback / Softback
• Released: 15.11.2011
• EAN: 9781597269940
• ISBN: 978-1-59726-994-0
• No. of pages: 248
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Natural sciences, medicine, IT, technology > Natural sciences (general); SCIENCE / Research & Methodology, Scientific research, Science Funding & Policy, Science funding and policy