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The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.
Key Features:
Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:
The after-effects of the 'credit crunch'
The emerging economic power of China, India and Brazil
Data security and privacy
Business ethics
Cultural identity
Climate change
Real life examples
New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.
Pedagogy
Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.
List of contents
Part 1: Contexts
1. What is the Business Environment?
Part 2: The Macroenvironment
2. The Political Environment
3. The Social and Demographic Environment
4. The Technological and Information Environment
5. The Ecological and Social Responsibilities of Organisations
6. The Legal Environment
Part 3: Firms
7. Types of Business Organization
8. Business Relationships and Networks
9. Managing and Financing Organizational Growth
10. People in Organizations
Part 4: Markets
11. The Principles of Market Forces
12. Distortions to Market Forces
13. The National Economic and Financial Environment
14. The Global Business Environment
Part 5: Bringing it Together: Environmental Analysis
15. The Dynamic Business Environment
16. Case Studies
About the author
Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Affiliate Professor at ESC Rennes Business School, France.
Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
Summary
This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how decisions are made within organisations.
