The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

List of contents

Dedication
List of Tables
List of Figures
Foreword
Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors
1: New Media: New Technology, New Ideas or New Headaches
2: Media Management: The Changing Media Industry and Adaptability
3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off
4: The Obstinate Audience Revisited: The Decline of Network Advertising
5: Going Viral: Mass Media Meets Innovation
6: The First Domino: The Recorded Music Industry and New Technology
7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media
8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom
9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices
10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones
11: Making Money with Mobile
12: Cinema in the Age of RWX Culture
13: Local Market Radio: Programming and Operations in a New Media World
About the Editor
About the Contributors
Bibliography
Index

About the author

Edited by John Allen Hendricks - Contributions by Alan B. Albarran; Robert Bellamy; Alexander Cohen; Tony R. DeMars; Douglas A. Ferguson; Robert Gross; Jennifer M. McClure; Jennifer Meadows; Stephen Phipps; Mary Jackson Pitts; Suzy Smith; Joan Van Tassel;

Summary

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Product details

• Authors: John Hendricks, John Allen Hendricks, John/ Albarran Hendricks
• Assisted by: John Allen Hendricks (Editor), Hendricks John Allen (Editor)
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 15.07.2011
• EAN: 9780739140048
• ISBN: 978-0-7391-4004-8
• No. of pages: 312
• Dimensions: 152 mm x 222 mm x 19 mm
• Series: Studies in New Media; Studies in New Media
• Subjects: Natural sciences, medicine, IT, technology > Technology > Electronics, electrical engineering, communications engineering; Social sciences, law, business > Business > Individual industrial sectors, branches; TECHNOLOGY & ENGINEERING / Telecommunications, BUSINESS & ECONOMICS / Industries / Media & Communications, Communications engineering / telecommunications, Media, Information & Communication Industries, Critical Media Studies