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Informationen zum Autor Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care. Klappentext The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affe " "It provides a concise overview of the entire survey research process and does so using clear and easy to understand language .Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience" "--Organizational Research Methods Zusammenfassung Author Floyd Fowler provides students and researchers who want to collect! analyze! or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision! accuracy! and credibility Inhaltsverzeichnis 1. Introduction 2. Types of Error in Surveys 3. Sampling 4. Nonresponse: Implementing a Sample Design 5. Methods of Data Collection 6. Designing Questions to Be Good Measures 7. Evaluating Survey Questions and Instruments 8. Survey Interviewing 9. Preparing Survey Data for Analysis 10. Analyzing Survey Data 11. Ethical Issues in Survey Research 12. Providing Information about Survey Methods 13. Survey Error in Perspective ...
