Generic - The Unbranding of Modern Medicine

Informationen zum Autor Jeremy A. Greene is an associate professor of medicine and the Elizabeth Treide and A. McGehee Harvey Chair in the history of medicine at Johns Hopkins University School of Medicine. He is the author of Generic: The Unbranding of Modern Medicine and coeditor of Prescribed: Writing, Filling, Using, and Abusing the Prescription in Modern America, both published by Johns Hopkins. Generic drugs are now familiar objects in clinics, drugstores, and households around the world. We like to think of these tablets, capsules, patches, and ointments as interchangeable with their brand-name counterparts: why pay more for the same? This book helps chronicles the social, political, and cultural history of generic drugs in America. Zusammenfassung Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge! the fragile role of science in public policy! and the increasing role of industry! marketing! and consumer logics in late-twentieth-century and early twenty-first century health care.

Product details

• Authors: Jeremy A. Greene, Jeremy A. (Associate Professor Greene, Jerome A. Greene
• Publisher: Johns Hopkins University Press
• Languages: English
• Product format: Hardback
• Released: 22.12.2014
• EAN: 9781421414935
• ISBN: 978-1-4214-1493-5
• No. of pages: 376
• Subjects: Natural sciences, medicine, IT, technology > Medicine > General; Social sciences, law, business > Business > Economics