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Informationen zum Autor Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He has spent the last 15 years developing business simulations to assist corporate change and improve financial results for clients including Nestlé, Ford, Unilever, Abbott, Pfizer, Zeneca and Guinness. Brian teaches in three languages across five continents and runs the only business simulation (on which this book is based) used by the Harvard Business School's MBA Programme. Klappentext The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more. Zusammenfassung How to Understand Business Finance provides a quick and effective course from the perspective of the pursuit of business growth! and describes a business proceeding from initial set-up through its first year of trading Inhaltsverzeichnis 1. So why do you want to know more about finance?2. The business cycle3. Where do all the business functions fit in?4. Financial planning - the budgets5. Measuring business performance - financial ratios6. Getting finance from the bank7. How our investors see us - stock market ratios8. Valuing a company9. Shareholder value and economic profit10. The hidden costs - depreciation, amortisation and tax11. What must we sell to make a profit?12. Tools for evaluating projects13. Where is all our cash? Managing working capital...
