Blog Marketing - The Revolutionary New Method to Increase Sales, Growth and Profits

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0 Zusammenfassung All companies! large and small! know that reaching customers directly and influencing - and being influenced by - them is essential to success. With a look inside Google! Disney! Yahoo! IBM! and others! this book shows how your company can use blogs to raise its visibility and transform internal communications.

Product details

• Authors: Jeremy Wright, Wright Jeremy
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 02.02.2006
• EAN: 9780072262513
• ISBN: 978-0-07-226251-3
• No. of pages: 321
• Dimensions: 160 mm x 237 mm x 31 mm
• Subjects: Social sciences, law, business > Business > Management; Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales and marketing, Internet Guides & Online Services, Internet guides and online services, COMPUTERS / Internet / Web Services & APIs