Connected Services - A Guide to Internet Technologies Shaping Future of Mobile Services

Informationen zum Autor Paul Golding, O2 Innovation, UK Paul Golding has over fifteen years experience in the wireless and mobile technology industry. Paul runs his own consultancy company Magic E Company and is currently consulting in the area of IP Multimedia Subsystem (IMS) and Push-to-talk over Cellular (PoC). He has worked as senior consultant within Motorola's newly formed mobile applications team involving numerous encounters with operators globally and with numerous mobile applications vendors. He also has a popular blog which features a series of 100 Mobile Ideas, which has been followed by various industry participants, including prominent companies (e.g. Yahoo, Vodafone, O2, Etisalat). Klappentext "Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works." Andreas Constantinou, Research Director, VisionMobile"This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide." - Jason Goecke, VP of Innovation, Voxeo LabsThis book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epochIn this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as "No-SQL" databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the "Internet of Things" and "Real-time Web" to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world.Key Features:* Explores the common and emergent underlying technological themes that underpin the new era of connected services* Addresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and more* Shows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world* Discusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forth* Examines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS)* Explores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methodsThis book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest. Zusammenfassung "Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works." Andreas Constantinou! Research Director! VisionMobile"This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide." - Jason Goecke! VP of Innovation! Voxeo ...

List of contents

Foreword xv
 
Preface xvii
 
1 Connected Services: The Collision of Internet with Telco 1
 
1.1 Connected What? 1
 
1.2 Ubiquity: IP Everywhere or Software Everyware? 5
 
1.3 Six Models for Potential Operator Futures 6
 
1.3.1 Access Provider 7
 
1.3.2 Connected Services Platform 7
 
1.3.3 Distribution Channel 8
 
1.3.4 Seamless Services Provider 9
 
1.3.5 Financial Merchant 10
 
1.3.6 Social Telco 10
 
1.3.7 Start Thinking Platforms 12
 
1.3.8 Execution 14
 
1.4 "Follow Me" Web - Social Networks and Social Software 14
 
1.5 What are Platforms and Why are They Important? 18
 
1.5.1 Platform Patterns for Telcos 23
 
1.5.2 Marketplace and Service Platforms 24
 
1.5.3 Data and Mash-Up Platforms 26
 
1.5.4 Platform as a Service 28
 
1.5.5 Do Platforms Work? 30
 
1.6 From Platforms to Ecosystems 31
 
1.7 Where's the Value? 32
 
1.8 What Should We Build? It's Still About the Experience! 33
 
1.9 Summary 36
 
2 The Web 2.0 Services Ecosystem, How ItWorks and Why 37
 
2.1 Introduction 37
 
2.2 Beneath the Hood of Web 2.0: CRUD, MVC and REST 38
 
2.3 LAMP and Beyond: Web Frameworks and Middleware 45
 
2.3.1 Introducing LAMP 45
 
2.3.2 Web Frameworks 47
 
2.3.3 Agile - Coding at the Speed of Thought 50
 
2.3.4 Summary - "Why Frameworks Work" 52
 
2.4 Open by Default: Open Source, Open APIs and Open Innovation 52
 
2.4.1 The Different Types of Open 52
 
2.4.2 Open, Open, Open! 56
 
2.4.3 Summary ("Why Open Works . . .") 58
 
2.5 One App Fits All? HTML5 and the Modern Browser 58
 
2.5.1 Summary ("Why the Browser Works") 62
 
2.6 It's all About People: Social Computing 62
 
2.6.1 Exploiting Relationships - The Social Graph 62
 
2.6.2 Exploiting Interests - Context Awareness 63
 
2.6.3 Portable Data 64
 
2.6.4 Mobile is THE Social Device 67
 
2.6.5 Summary ("Why Social Computing Works") 67
 
2.7 User Participation, Co-Creation and Analytics 67
 
2.7.1 User Participation 67
 
2.7.2 Co-Creation 68
 
2.7.3 Analytics 68
 
2.7.4 Summary ("Why User-Voice Works") 69
 
2.8 Standing on the Shoulders of Giants: APIs and Mash-Ups 69
 
2.8.1 Summary ("Why Mash-Ups Work") 71
 
2.9 Mobile 2.0 - It's Really a Developer Thing! 71
 
2.9.1 Mobile 2.0 71
 
2.9.2 Mobile as THE Platform (Again) 72
 
3 The Web Operating System - The Future (Mobile) Services Platform 75
 
3.1 Why is the Concept of a Web OS Important? 75
 
3.1.1 Summary 81
 
3.2 Internet of Things 81
 
3.2.1 Summary 84
 
3.3 Making Sense of Data 85
 
3.3.1 Data Semantics 85
 
3.3.2 Data Relationships 87
 
3.3.3 Meta-Data Tools: Ontologies, OWL, RDF 89
 
3.3.4 Meta-Data Tools: Tagging and Folksonomies 91
 
3.3.5 RDFa - Embedding Meta-Data Within Web Pages 93
 
3.3.6 Meta-Data Tools: Twitter and Annotations "Twannotations" 94
 
3.3.7 Summary 98
 
3.4 Future Web: "People OS?" 98
 
3.4.1 Introduction 98
 
3.4.2 Social Networks 100
 
3.4.3 Social APIs and Platform Thinking (Again) 103
 
3.4.4 Open Social API - A Cross-Platform People OS? 104
 
3.4.5 Open Social API - The Mechanics 105
 
3.4.6 Emergence of a Person OS at the UI layer 108
 
3.4.7 Privacy and Personas 110
 
3.5 Social Telcos and the Web OS 110
 
3.5.1 Where are the Telcos? 110
 
3.5.2 Telco Social

Product details

• Authors: Paul Golding, Paul (Magic E Company Golding, Golding Paul
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 31.12.2011
• EAN: 9780470974551
• ISBN: 978-0-470-97455-1
• No. of pages: 350
• Subjects: Natural sciences, medicine, IT, technology > Technology > Electronics, electrical engineering, communications engineering; Informatik, Netzwerke, Netzwerk, Networking, computer science, Business & management, drahtlose kommunikation, Mobile & Wireless Communications, Electrical & Electronics Engineering, Elektrotechnik u. Elektronik, Wirtschaft u. Management, Unternehmenstechnologie, Business Technology