Read more
Now in its Fourth Edition, this much loved text offers theoretical and philosophical depth without sacrificing what you need to know in practical terms. With an impressive suite of in-text features and online materials, as well as the authors' ability to tackle complex issues in a clear and accessible way, this textbook makes the whole scope of management research methods approachable.
Inside you will find painless coverage of the entire research process as well as a critical, thoughtful treatment of important issues like ethics and politics, making this an invaluable companion to any student or researcher who needs to know about business and management research methods.
New to the Fourth Edition:
- Expanded coverage of mixed methods
- Further guidance on choosing a research question and writing a research proposal
- More visual material and an improved, full-colour layout
List of contents
The Ingredients of Successful Management Research
The Philosophy of Management Research
The Politics and Ethics of Management Research
Designing Management Research
Reviewing the Literature
Creating Qualitative Data
Framing Qualitative Data
Creating Quantitative Data
Quantitative Data: Summarizing and Inference
Multivariate analysis
Writing Management and Business Research
About the author
http://www.lums.lancs.ac.uk/dml/profiles/64/
