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"Guerrilla Marketing Job Escape Plan" lists ten key battles that every would-be entrepreneur needs to win in order to go out on their own, and how to win them decisively. Unlike any other start-up guide, this book focuses like a laser on the mindsets, decisions, and relationships that any entrepreneur needs in place before making the leap. It includes inspiration and case studies from 152 other entrepreneurs who have made the leap, along with a password to an exclusive area where readers can go for additional support and resources.
List of contents
Chapter One--Battle Number One: Win the Mental Battle
Chapter Two--Battle Number Two: Come Up with a Workable Ideas
Chapter Three--Battle Number Three: Get Strong Support from Family, Friends,
Chapter Four--Battle Number Four: Develop a Strategy That Gives You an Edge
Chapter Five--Battle Number Five: Define a Pathway to Profits
Chapter Six--Battle Number Six: Generate Enough Cash to Give Yourself a
Chapter Seven--Battle Number Seven: Master Your Time
Chapter Eight--Battle Number Eight: Get Top Talent on Your Team
Chapter Nine--Battle Number Nine: Achieve Quick, Low-Risk Successes to Get
Chapter Ten--Battle Number Ten: Keep Going Until The Business Achieves
Chapter Eleven--Declare Victory and Create Your Personal Job Escape Action
About the author
JAY CONRAD LEVINSON is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 58 other business books. His books have sold more than 21 million copies worldwide. His Guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
ANDREW NEITLICH is the founder and director of Solo Revolution (www.solorevolution.com), a unique association of solopreneurs from around the world who are building businesses and living life on their terms. He is also the founder and director of the Center for Executive Coaching (www.centerforexecutivecoaching.com), along with sister organizations The Center for Career Coaching (www.centerforcareercoaching.com) and The Institute for Business Growth (www.instituteforbusinessgrowth.com). These organizations train coaches and aspiring coaches from around the world to work with executives and business owners.
Summary
Yes! You Can Escape Your Job---If You Win the 10 Battles Required to Go Out On Your Own!
Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of whether you feel confident or afraid, your age, your family situation, your education, where you live, and how much time and money you have. You don’t have to tolerate a crummy job, lousy boss, long commute, tedious tasks, annoying co-workers, limited control over how you spend your day, no clear path to a promotion, worrying about the next round of layoffs, dealing with corporate scandals that have nothing to do with you, reporting to an executive team that you don’t like or trust---You can leave all this behind!
"Guerrilla Marketing Job Escape Plan" shows you how. It gives you practical, step-by-step advice about the ten battles you must fight to make the leap, and how to win them decisively, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business up with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs---people who have successfully made the leap---share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever. What are you waiting for? Start planning your escape right now!
