Managerial Economics - Concepts and Principles

This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are presented in form of simple conceptual models. The text includes key elements from the economics of consumer demand and the economics of production. The book discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms.

About the author

Donald Stengel Fresno, CA; Professor and chair of the Department of Information Systems and Decision Sciences; California State University, Fresno

Product details

• Authors: Donald Stengel, Donald N. Stengel
• Publisher: MCGRAW-HILL Professional
• Languages: English
• Product format: Paperback / Softback
• Released: 21.05.2012
• EAN: 9781606492192
• ISBN: 978-1-60649-219-2
• No. of pages: 151
• Dimensions: 154 mm x 231 mm x 9 mm
• Weight: 254 g
• Series: Managerial Economics Collection; Managerial Economics Collection
• Subject: Social sciences, law, business > Business > Miscellaneous