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The book develops and refines the key productive skills of writing and speaking in real-life contexts. It provides guidelines and models to enable you to manage your tasks more effectively and efficiently in English. Further, it highlights the underlying structural differences between communicating professionally in German and in English e.g, directness versus indirectness.- What?s in it? The focus is on best practice in a variety of business-oriented scenarios, from how to write effective emails and letters, reports, and promotional copy to how to give presentations with impact, influence people, give and receive feedback, and deal with complaints tactfully.- How do you use it? The book is for you to dip in and outof to help you refine your business skills. Look for the topic you need in the Contents and then you?ll find best-practice guidelines, examples and exercises with a key.- Why use this book? It?s written by native English business practitioners and only contains authentic materials. It?s practical, easy-to-use, and up-to-date.
List of contents
Communicating with clarity.- Best-practice emails and working in multi-cultural teams.- Building business relationships.- Delegating.- Complaints.- Proposals and reports.- Meetings.- Writing promotional copy.- Apologising.- Giving presentations with impact.- Team building and giving/receiving feedback.- Deadlines and Reminders.- Saying "no".- Writing CVs with impact, covering letters, and letters of reference.- Conference invitations and requests for abstracts, cards for various occasions.- Influencing strategies and tactics.- Dealing with difficult people.
About the author
Annie Broadhead is an English language teacher at a language school in Cambridge and a lead examiner at the University of Cambridge.
Ginni Light is a trainer in language, communication, and intercultural skills for major companies across Europe.
They have both published numerous books on English as the international language of business.
