The Sales Success Handbook

Informationen zum Autor Linda Richardson is presidetn of The Richardson Company! sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of Selling By Phone! Stop Telling! Start Selling; and Winning Group Sales Presentations. Klappentext To sell today! salespeople must add value! provideperspective! and show customers how aproduct will solve their specific needs. The SalesSuccess Handbook outlines a six-step programfor hearing and understanding exactly whatcustomers have to say and for sellingsolutions--instead of just selling products. Zusammenfassung To sell salespeople must add value! provide perspective! and show customers how a product can solve their specific needs. This work outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions - instead of just selling products.

About the author

Linda Richardson is presidetn of The Richardson Company, sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of Selling By Phone, Stop Telling, Start Selling; and Winning Group Sales Presentations.

Product details

• Authors: Linda Richardson, Richardson Linda
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 15.11.2005
• EAN: 9780071463317
• ISBN: 978-0-07-146331-7
• Series: Mighty Manager; Mighty Manager
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Verkauf, BUSINESS & ECONOMICS / Marketing / General, Sales and marketing