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Are there really useful tips or strategies to smart business negotiations? As a manager, you've probably wondered this many times. Author Philippe Korda not only knows these strategies do exist but he has also now written one of the most useful books you'll ever need for sharp negotiating skills.
The Five Golden Rules of Negotiation reveals the art of negotiation and helps you get the skills needed in becoming a master negotiator in today's business environment. The first part of the book outlines the fundamentals of negotiating, while the second part is devoted to getting the reader to understand their opponent's interests and tactics during the negotiation process. Finally, you get the opportunity to learn how to strategize successfully.
The book itself is based on a fictional buyer-salesperson relationship. Korda cleverly begins this book with two protagonists meeting over lunch on the day the buyer is due to retire. They begin to discuss their business relationship over the years and Korda includes different episodes or meetings during that time to bring out the above golden tules and other negotiation concepts. He provides simple tools to help apply the golden rules and each chapter concludes with a summary of the key points and questions to be considered.
About the author
Philippe Korda is an expert and a practitioner in negotiation and strategy, and founded the training and management consultancy Korda & Partners, which is headquartered in Paris and London. Korda & Partners supports companies such as L'Oreal and Microsoft on strategic projects.Korda is a frequent keynote speaker, is regularly invited on radio and TV talk shows on business topics, and has authored several best-seller books such as Leading Strategy Execution (Kogan Page).
Summary
Provides simple tools to help apply the Golden Rules and each chapter conclude with a summary of the key points and questions to be considered. This title is based upon detailed research on the behavior and skills of successful negotiators. It is also based upon a fictional buyer - salesperson relationship.
