Sociology of the World Rally Championship - History, Identity, Memories and Place

Informationen zum Autor Hans Erik Næss is a Research Fellow in Sociology at the University of Oslo, Norway. He is affiliated with the interdisciplinary research programme CULTRANS (Cultural Transformation in the Age of Globalization). His blog, Thrills and Spills: Sociology goes to the FIA World Rally Championship, can be found here: http://hanserikness.blogspot.no/ Klappentext Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress. Zusammenfassung Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research! this book explores questions of commerciality and sporting identity! tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress. Inhaltsverzeichnis 1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value

Product details

• Authors: H Naess, H. Naess, Hans Erik Næss
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 19.09.2014
• EAN: 9781137405432
• ISBN: 978-1-137-40543-2
• No. of pages: 271
• Subjects: Guides > Sport > General, dictionaries, handbooks, yearbooks, history; Social sciences, law, business > Sociology > Miscellaneous; Marketing, B, Culture, Cultural Studies, Sociology of Culture, Social History, Market research, Social & cultural history, Services, Sociology: sport & leisure, Regional and Cultural Studies, Regional Cultural Studies, Regional Studies, Sales & marketing, Sport Sociology, Sociology of Sport and Leisure, Sports—Sociological aspects, Palgrave Social Sciences Collection, Culture—Study and teaching, Service industries, Hospitality & service industries, identity;Promotion;sociology