Make a difference with your marketi

Zusatztext An excellent introduction Informationen zum Autor J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm. Klappentext Elevate your marketing to new heights with the help of industry guru! Jonathan Gabay. Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay. Zusammenfassung Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay. Inhaltsverzeichnis : The tools of the trade : Shaping your marketing plan : The cost of marketing : Identifying needs : Some of the greatest imaginative thinkers : Brainstorming : Under the microscope - taking a closer look at your business : Image is everything : Branding in action : Going on face values (imaginative design) : Generating demand : Some inspire naturally... the rest use a PR consultant : Direct response - from junk mail to jump marketing : From e-commerce to intelligent commerce : Which agency is right for you? : Sales and marketing - made for each other : The future. It's in your hands : Appendices : Typical marketing production times : Speak easy - jargon buster : Useful contacts : Recommended reading : Recommended marketing courses

Product details

• Authors: Collectif, J. Jonathan Gabay, Jonathan Gabay, Gabay Jonathan
• Publisher: Teach Yourself
• Languages: English
• Product format: Paperback / Softback
• Released: 26.02.2010
• EAN: 9781444100266
• ISBN: 978-1-4441-0026-6
• No. of pages: 368
• Dimensions: 132 mm x 198 mm x 22 mm
• Series: TY Business Skills; Teach Yourself Business Skills; TY Business Skills
• Subjects: Education and learning > Teaching preparation > Vocational needs; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, EDUCATION / Adult & Continuing Education, BUSINESS & ECONOMICS / Sales & Selling / General, Sales and marketing