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Quick: do you know the difference between hardpan and hardening-off? Between a native and a nativar? A cold frame and a cloche? Do you wish someone would write a book that explains in simple English what all those gardening terms mean ¿ just give you the stuff you need to know, so you can be a knowledgeable gardener? Veteran horticulturists Maria Zampini and Pam Bennett have done just that.
Garden-pedia is written to fill the need for a clear, concise book of useful terms for the layman gardener. In a friendly, conversational style, the authors give the reader easy access to the what, when, why and how of gardening ¿ with entertaining sidebars, tips and color photos throughout. This authoritative, up-to-date guide is destined to be the reference of choice for gardeners everywhere. Go ahead: impress your friends and family with your newfound knowledge.
About the author
Pamela Bennett is the State Master Gardener volunteer coordinator for Ohio, and is the Horticulture Educator and Director for Ohio State University Extension in Clark County. She has a degree in landscape horticulture.
Summary
Quick: do you know the difference between hardpan and hardening-off? Between a native and a nativar? A cold frame and a cloche? Do you wish someone would write a book that explains in simple English what all those gardening terms mean – just give you the stuff you need to know, so you can be a knowledgeable gardener? Veteran horticulturists Maria Zampini and Pam Bennett have done just that.
Garden-pedia is written to fill the need for a clear, concise book of useful terms for the layman gardener. In a friendly, conversational style, the authors give the reader easy access to the what, when, why and how of gardening – with entertaining sidebars, tips and color photos throughout. This authoritative, up-to-date guide is destined to be the reference of choice for gardeners everywhere. Go ahead: impress your friends and family with your newfound knowledge.
Foreword
PUBLICITY HIGHLIGHTS
• National Print Media. Review copies to the Garden Writers Association (GWA) list. (targeted)
• Review copies to blogs targeting gardeners, landscape designers
PROMOTION HIGHLIGHTS
• Enewsletters/e-blasts: Maria Zampini’s Upshoot company sends monthly enewsletter to 4,000 recipients and quarterly enewsletter to 1300 garden writers and 400 wholesale growers in the U.S. and Canada; regular email blasts to all 50 Master Gardener State Coordinators nationally.
• Both authors are ongoing, regular speakers at state, regional and international Master Gardener conferences, industry trade shows and university conferences. Expected review in Horticulture magazine.
• Pamela Bennett gives about 30 talks per year to consumer groups.
• Press release to trade and consumer gardening editors (130) and writers (1300).
• Promotion through authors’ FB groups, instagram, Twitter, Pinterest.
• Niche marketing by publisher to garden centers and nurseries (targeted)
Additional text
Too many of us in the horticulture world get caught up in complex terminology when talking about plants and gardening, which may scare people off unnecessarily. This book is a great A-Z guide that makes turning your outdoor space into something beautiful less daunting. So don’t be afraid to try your hand at gardening; this book breaks it down into easy-to-understand terms to make it all more understandable and approachable. Happy Gardening! -Diane Blazek, Executive Director, All-America Selections/National Garden Bureau
