Hollywood''s Overseas Campaign - The North Atlantic Movie Trade, 1920-1950

Klappentext A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply. Zusammenfassung A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920–1950 showing how efficiently it operated internationally. Inhaltsverzeichnis List of tables and figures; Preface; General introduction; Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932; 2. Before the White Report, 1920-1930; 3. After the White Report, 1932-1950; Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920-1927; 5. Trade policy, politics and the 1938 act, 1928-1938; 6. War and currency crisis, 1939-1945; 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948; 8. Postwar measures: the boycott and its aftermath, 1945-1950; Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920-1922; 10. Machinery without policy, 1923-1932; 11. The system in operation, 1933-1941; 12. Protecting the system in wartime, 1942-1945; 13. Adapting the system to peace, 1945-1950; Epilogue; References; Filmography; Index of names; Index of subjects.

Product details

• Authors: Ian Jarvie, Jarvie Ian
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 06.09.2007
• EAN: 9780521041430
• ISBN: 978-0-521-04143-0
• No. of pages: 496
• Series: Cambridge Studies in the Histo; Cambridge Studies in the History of Mass Communication
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Natural sciences, medicine, IT, technology > Technology > Electronics, electrical engineering, communications engineering; Social sciences, law, business > Media, communication > General, dictionaries; USA, BUSINESS & ECONOMICS / Industries / Entertainment, Films, cinema, United States of America, USA, c 1938 to c 1946 (World War Two period), c 1919 to c 1939 (Inter-war period), c 1939 to c 1945 (including WW2), c 1918 to c 1939 (Inter-war period), PERFORMING ARTS / Film / General, Film, TV and Radio industries, Cinema Industry