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Informationen zum Autor Shelley Baranowski is Professor of History at the University of Akron. Her previous books include The Confessing Church: Conservative Elites and the Nazi State (1986) and The Sanctity of Rural Life: Nobility, Protestantism and Nazism in Weimar Prussia (1995). She has also co-edited Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America (2001), with Ellen Furlough. Klappentext Based on extensive archival research! this is the first major book on the Nazi leisure and tourism agency! Strength Through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of ‘living space’. Strength through Joy became the Nazi regime’s most determined attempt to ease the tension between collective goals and individual desires! as well as between ‘guns and butter’. Its factory beautification! organized sports! cultural events! and mass tourism! sought to raise the status of workers and integrate them in the nation! while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy’s constituencies often diverged from the Nazi ideal of a united! politicized ‘racial community’! KdF’s accommodation to consumer expectations made it the regime’s most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once ‘living space’ was acquired. Zusammenfassung This book was the first on the Nazi leisure and tourism agency! Strength through Joy (KdF). KdF's low cost cultural events and! especially! mass tourism became the primary means by which the regime mitigated the tension between the investment in rearmament and German consumers' desire for a higher living standard. Inhaltsverzeichnis Introduction; 1. Nazism, popular aspirations, and mass consumption on the road to power; 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich; 3. The beauty of labor: 'plant community' and coercion; 4. Mass tourism, the cohesive nation, and visions of empire; 5. Racial community and individual desires: tourism, the standard of living, and popular consent; 6. Memories of the past and promises for the future: Strength through Joy in wartime; 7. Epilogue: the end of 'German' consumption....
