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Zusatztext "Brooks argues that women candidates are not harmed by gender stereotypes, a position that challenges much of the conventional wisdom explaining why women candidates lose to male opponents. The book begins by outlining the accepted theories on why gender matters in political campaigns. The concise review is a nice summary of this body of research." Zusammenfassung While there are far more women in public office today than in previous eras, women are still vastly underrepresented in this area relative to men. Conventional wisdom suggests that a key reason is because female candidates start out at a disadvantage with the public, compared to male candidates, and then face higher standards for their behavior and qualifications as they campaign. He Runs, She Runs is the first comprehensive study of these dynamics and demonstrates that the conventional wisdom is wrong. With rich contextual background and a wealth of findings, Deborah Jordan Brooks examines whether various behaviors--such as crying, acting tough, displays of anger, or knowledge gaffes--by male and female political candidates are regarded differently by the public. Refuting the idea of double standards in campaigns, Brooks's overall analysis indicates that female candidates do not get penalized disproportionately for various behaviors, nor do they face any double bind regarding femininity and toughness. Brooks also reveals that before campaigning begins, women do not start out at a disadvantage due to gender stereotypes. In fact, Brooks shows that people only make gendered assumptions about candidates who are new to politics, and those stereotypes benefit, rather than hurt, women candidates. Proving that it is no more challenging for female political candidates today to win over the public than it is for their male counterparts, He Runs, She Runs makes clear that we need to look beyond public attitudes to understand why more women are not in office. Tables ix Acknowledgments xi Chapter 1 Introduction 1 Chapter 2 Theoretical Foundations 15 Chapter 3 How to Study Gender Stereotype Usage and Double Standards in Campaigns 39 Chapter 4 Descriptive Candidate Gender Stereotypes and the Role of Candidate Experience 59 Chapter 5 Tears and Anger on the Campaign Trail 82 Chapter 6 Unbinding the Double Bind 110 Chapter 7 Knowledge Gaffes 132 Chapter 8 Reassessing the Parity Problem 143 Chapter 9 A Bright Future for Women in Politics 163 Appendix 1 Text of Newspaper Treatments 177 Appendix 2 Questionnaire 185 Appendix 3 How the Public Responds to Each Behavior 188 Appendix 4 How the Public Responds to Candidate Experience 191 Appendix 5 Results for Candidate Experience * Candidate Gender 192 Appendix 6 Results for Candidate Gender (Control Group only) 194 Appendix 7 Results for Crying * Candidate Gender 195 Appendix 8 Results for Anger * Candidate Gender 196 Appendix 9 Results for Toughness * Candidate Gender 197 Appendix 10 Results for Lack of Empathy * Candidate Gender 198 Appendix 11 Results for Knowledge Gaffe * Candidate Gender 199 References 201 Index 217 ...
