Avon - Building the World''s Premier Company for Women

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.

List of contents

Foreword ( Andrea Jung ). Introduction. CHAPTER 1 Give Them What They Want. CHAPTER 2 Stay Focused. CHAPTER 3 Hire the Best Man (or Woman) for the Job. CHAPTER 4 Empower Your Sales Force. CHAPTER 5 Incentivize the Troops. CHAPTER 6 Constantly Innovate. CHAPTER 7 Keep Up with the Times. CHAPTER 8 Speak in Every Language. CHAPTER 9 Embrace Technology. CHAPTER 10 Connect with Your Customers. CHAPTER 11 Get Creative. CHAPTER 12 Makeovers Can Be a Thing of Beauty. CHAPTER 13 Give Back. Epilogue. Timeline of Significant Events in Avon History. Acknowledgments. Notes. Index.

Report

"...this book is vital for several reasons...avon is the epitome of the entrepreneurial innovator; learning how it was done is well worth the time spent." ( MBA Business , Summer 2005)

Product details

• Authors: Jung, Klepacki, Laura Klepacki
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 10.05.2005
• EAN: 9780471710264
• ISBN: 978-0-471-71026-4
• No. of pages: 264
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Individual industrial sectors, branches; Firmengeschichte, Marketing, Betriebswirtschaft und Management, Vermarktung, Absatz / Marketing, BUSINESS & ECONOMICS / Women in Business