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Informationen zum Autor ROGER DOOLEY is the creator and publisher of Neuromarketing , the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics.??An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents. Klappentext Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.* Discover ways for brands and products to form emotional bonds with customers* Includes ideas for small businesses and non-profits* Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and salesBrainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Zusammenfassung Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Inhaltsverzeichnis Preface: Why Brainfluence? Xi Acknowledgments xvii About the Author xviii 1 Sell to 95 Percent of Your Customer's Brain 1 Section One Price and Product Brainfluence 3 2 The "Ouch!" of Paying 4 3 Don't Sell Like a Sushi Chef 7 4 Picturing Money 9 5 Anchors Aweigh! 12 6 Wine, Prices, and Expectations 17 7 Be Precise With Prices 20 8 Decoy Products and Pricing 22 9 How About a Compromise? 26 10 Cut Choices; Boost Sales 28 Section Two Sensory Brainfluence 33 11 Use All the Senses 34 12 Does Your Marketing Smell? 36 13 Learn From Coffee 41 14 Sounds Like Changed Behavior 44 15 The Sound of Your Brand 45 16 Exploit the Brut Effect 48 17 Smelly but Memorable 49 18 Learn From Yogurt 51 Section Three Brainfluence Branding 53 19 Neurons That Fire Together 55 20 Who Needs Attention? 58 21 Passion for Hire 63 22 Create an Enemy 65 Section Four Brainfluence in Print 71 23 Use Paper for Emotion 72 24 Vivid Print Images Change Memory 74 25 Paper Outweighs Digital 76 26 Use Simple Fonts 77 27 When to Get Complicated 80 28 Memorable Complexity 82 Section Five Picture Brainfluence 85 29 Just Add Babies! 86 30 Focus, Baby! 87 31 Pretty Woman 89 32 Itsy, Bitsy, Teeny, Weeny 91 33 Photos Increase Empathy 94 Section Six Loyalty and Trust Brainfluence 97 34 Build Loyalty Like George Bailey 98 35 Reward Loyalty ...
