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Informationen zum Autor Alan Weiss, PhD, is a consultant, speaker, and bestselling author. He has the strongest independent consulting brand in the world and his firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, and more than 500 other leading organizations. His prolific publishing career includes forty-five books, some of which have been on university curricula and translated into nine languages. The New York Post calls him "one of the most highly regarded independent consultants in America." Klappentext The bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Million Dollar Consulting® Proposals forever ends the time-consuming and often frustrating process of writing a consulting proposal. Weiss offers step-by-step advice on the essential elements of a million dollar consultancy, including the nine key components of a Million Dollar Consulting proposal structure and the Golden Rules for presenting it. You'll also learn how to get past the goblins at the gate, establish trusting relationships, and time your follow-ups with precision. Acquire the skills to effectively deal with legal departments, secure retainers, and constantly hone your technique. Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal. "Where other consultants complicate and jargon-ize, Alan provides simple, counterintuitive common sense. He poses basic questions (like 'What is a proposal?') that we think we know the answer to only to find out that we don't. There is no denying the unmistakable rationale that pervades the principles laid out in this book. Yet so many of us do not follow these principles because of bad habits we have picked up over time. Alan's advice helped us build growth and value in our business and sustain it over many years. The advice contained in this book will help many others do the same."-Dr. Joe Zammit-Lucia, artist, author, entrepreneur, and founder and President ofWeb of Life Foundation (www.wolfoundation.org) Zusammenfassung Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting(R) Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. Inhaltsverzeichnis Acknowledgments ix Introduction xi Chapter 1 Business Vows: What Is a Proposal and Why It Is Necessary 1 What They Can Do and What They Can't Do 1 Their Place in Your Business Model 5 Why You Don't Provide Proposals for Just Anyone 9 The Role of Conceptual Agreement 12 The Concept of Value (Not Time and Materials) 14 Notes 18 Chapter 2 Five Steps Toward Great Leaps: How to Prepare Yourself and the Client 19 Determining the Economic Buyer 19 Developing Trusting Relationships 23 Establishing Outcome-Based Business Objectives 27 Establishing Metrics for Progress and Success 30 Establishing Value and Impact 33 Notes 37 Chapter 3 Avoiding Gatekeepers, Intermediaries, and Goblins: Accepting Rejection and Rejecting Acceptance 39 Utilizing Mutual, Enlightened Self-Interest 39 Using Guile and Other Art Forms 43 Using Explosives 46 Avoiding Delegation 50 Ensuring Support 54 Note 56 Chapter 4 The Architecture of Successful Proposals: The Million Dollar Consulting® Proposal Structure 57 The Nine Key Components 57 Notes 75 Chapter 5 One Dozen Golden Rules for Presenting Proposals: Steak and Sizzle Are Hard to Beat 77 Speed and Responsiveness 77 Accurate Re-creations 81 Counterintuitive: N...
