Fr. 52.50

Designing Search - Ux Strategies for Ecommerce Success

English · Paperback / Softback

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Informationen zum Autor Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people's lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.Launched by Founder and Publisher PABINI GABRIEL-PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) -- from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community. Klappentext Best practices, practical advice, and design ideas for successful ecommerce searchA glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search--but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.* Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers* Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions* Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices* Shares the author's years of unique experience working with ecommerce from the perspective of the user's experienceDesigning ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies. Zusammenfassung Best practices, practical advice, and design ideas for successful ecommerce searchA glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search--but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.* Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers* Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions* Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices* Shares the author's years of unique experience working with ecommerce from the perspective of the user's experienceDesigning ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies. Inhaltsverzeichnis Foreword.Introduction.Part I: Op timizing eCommerce Search Res ults Pages.Chapter 1:Starting from Zero: Winning Strategies for No Search Results Pages.Chapter 2:How Shoppers Search.Chapter 3:Choosing the Right Search Results Page Layout.Chapter 4:Balancing Pogosticking and Page Relevance.Chapter 5:Making $10,000 a Pixel: Optimizing Thumbnail Images in Search R...

Product details

Authors Pabini Gabriel-Petit, G Nudelman, Greg Nudelman, Nudelman Greg
Assisted by Pabin Gabriel-Petit (Editor), Pabini Gabriel-Petit (Editor), Gabriel-Petit Pabini (Co-editor)
Publisher Wiley, John and Sons Ltd
 
Languages English
Product format Paperback / Softback
Released 20.05.2011
 
EAN 9780470942239
ISBN 978-0-470-94223-9
No. of pages 368
Series UXmatters
UXmatters
Subjects Natural sciences, medicine, IT, technology > IT, data processing > Internet
Social sciences, law, business > Business > Business administration

Internet, Informatik, Internet Business, computer science, Web graphics and design

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