Essential Economics for Business

Want to see economics in action?  Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply.
 
 
Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
 
 
Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.
 
 
Join over 10 million students benefiting from Pearson MyLabs
 
This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. MyEconLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.
 
 
For students
·    A personalised study plan
·    Worked solutions showing you how to solve difficult problems
·    An eText for quick reference
·    Case studies to help you apply what you’ve learned
·    Audio animations and videos
 
 
Use the power of MyEconLab to accelerate your learning. You need both an access card and a course ID to access MyEconLab: 
 
1.    Is your lecturer using MyEconLab? Ask your lecturer for your course ID
2.    Has an access card been included with the book? Check the inside back cover of the book.
3.    If you have a course ID but no access card, go to: http://www.myeconlab.com/to buy access to this interactive study programme.
 

About the authors
 

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. 
 
 
Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses for non-economists delivered to departments across the UK government.

List of contents

Guided tour
 
Preface
 
Publisher’s acknowledgements
 
Part A INTRODUCTION
Chapter 1 Business and the economic environment
 
Part B MARKETS, DEMAND AND SUPPLY
Chapter 2 The working of competitive markets
Chapter 3 Demand and the consumer
Chapter 4 Supply decisions in a perfectly competitive market
 
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
Chapter 5 Pricing and output decisions in imperfectly competitive markets
Chapter 6 Business growth and strategy
Chapter 7 Multinational corporations and business strategy in a global economy
Chapter 8 Labour and employment
Chapter 9 Government, the firm and the market
 
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
Chapter 10 The economy and business activity
Chapter 11 National macroeconomic policy
Chapter 12 The global trading environment
Chapter 13 The global financial environment
 
Web appendix
 
Key ideas
 
Glossary
 
Index

Summary

This package containsSloman, Essential Economics for Business (formerly Economics and the Business Environment) 4th e and access to MyEconLab.
 
Important information for students:
You need both an access code and a course ID to access MyEconLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
 
Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
 
 
Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.
 
Want to see economics in action?  Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply.
 
 
This package includes MyEconLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyEconLab.com.
 

  

Product details

• Authors: Elizabeth Jones, John Sloman
• Publisher: Pearson Academic
• Languages: English
• Product format: Mixed media product
• Released: 01.01.2014
• EAN: 9781292063904
• ISBN: 978-1-292-06390-4
• Weight: 700 g
• Series: Pearson; Pearson
• Subject: Education and learning > Vocational and technical college books