Essentials of Economics, Global Edition

For one-semester Principles of Economics courses at two- and four-year colleges and universities

Reveal the relevance of economics through real-world business examples

One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students' lives. Essentials of Economics, Fourth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path?opening an art studio, trading on Wall Street, or bartending at the local pub?students will benefit from understanding the economic forces behind their work.

This program provides a better teaching and learning experience?for you and your students. It will help you to:
• Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track.
• Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.
• Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students.

Please note that the product you are purchasing does not include MyEconLab.

MyEconLab

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab.

These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN: 9781292059792)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.myeconlab.com to buy access to this interactive study programme.


For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

List of contents

I. Introduction

1. 1. Economics: Foundations and Models
2. 2. Trade-offs, Comparative Advantage, and the Market System
3. 3. Where Prices Come From: The Interaction of Demand and Supply

II. Markets in Action

4. 4. Market Efficiency and Market Failure
5. 5. The Economics of Healthcare

III. Microeconomic Foundations: Consumers and Firms

6. 6. Firms, the Stock Market, and Corporate Governance
7. 7. Consumer Choice and Elasticity
8. 8. Technology, Production, and Costs

IV. Market Structure and Firm Strategy

9. 9. Firms in Perfectly Competitive Markets
10. 10. Monopoly and Antitrust
11. 11. Monopolistic Competition and Oligopoly

V. Market Structure and Firm Strategy

12. 12. GDP: Measuring Total Production and Income
13. 13. Unemployment and Inflation

VI. Long-Run and Short-Run Fluctuations

14. 14. Economic Growth, the Financial System and Business Cycles
15. 15. Aggregate Demand and Aggregate Supply Analysis

VII. Monetary and Fiscal Policy

16. 16. Money, Banks, and the Federal Reserve System
17. 17. Monetary Policy
18. 18. Fiscal Policy
19. 19. Comparative Advantage, International Trade, and Exchange Rates

About the author

Glenn Hubbard is Dean Emeritus and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and Professor of Economics in Columbia's Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Fixed-Income Funds, KKR Financial Corporation and MetLife. From 2001 to 2003 he served as chair of the White House Council of Economic Advisers and chair of the OECD Economy Policy Committee, and from 1991 to 1993 he was deputy assistant secretary of the US Treasury Department. He currently serves as co-chair of the non-partisan Committee on Capital Markets Regulation. Glenn's fields of specialisation are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organisation and public policy. He is the author of more than 100 articles in leading journals.
Anthony Patrick (Tony) O'Brien is a Professor of Economics at Lehigh University. He has taught principles of economics for more than 20 years and has received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. Tony has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. His research has dealt with such issues as the evolution of the US car industry, sources of US economic competitiveness, the development of US trade policy, the causes of the Great Depression and the causes of blackwhite income differences. His research has been published in leading journals.

Summary

For one-semester Principles of Economics courses at two- and four-year colleges and universities
Reveal the relevance of economics through real-world business examples
One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Essentials of Economics, Fourth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.
This program provides a better teaching and learning experience—for you and your students. It will help you to:
• Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track.
• Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.
• Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students.
Please note that the product you are purchasing does not include MyEconLab.
MyEconLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN: 9781292059792)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.myeconlab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Product details

• Authors: Glenn Hubbard, Glenn P Hubbard, R. Glenn Hubbard, Anthony O'Brien, Anthony P. O'Brien, Anthony Patrick O'Brien
• Publisher: Pearson Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2015
• EAN: 9781292059433
• ISBN: 978-1-292-05943-3
• No. of pages: 744
• Dimensions: 220 mm x 275 mm x 30 mm
• Weight: 1580 g
• Series: Pearson; Pearson
• Subjects: Education and learning > Vocational and technical college books; Social sciences, law, business > Business > Economics