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Informationen zum Autor Andrea Kates created the Business Genome approach to synthesize the insights she acquired during 15 years as the leader of more than 250 strategy initiatives for global corporations as well as entrepreneurs. Her client list includes Hewlett-Packard! Royal Dutch Shell (Asia-Pacific)! JPMorgan Chase! Brinker International! Humana! KPMG! and the Houston Texans (NFL). Klappentext 82699303 Zusammenfassung If you're a manager! an executive! or an entrepreneur! you understand that your business is unique! with its own challenges and rewards. This book helps you to understanding what works and what doesn't for your business' genomic type! you can play to your strengths! adapt to your weaknesses! and change the course of your company's future. Inhaltsverzeichnis Introduction Part 1 The Business Genome Approach Chapter 1 The Business Genome: The Key to Next Chapter 2 A New Outlook for Business Chapter 3 Find Your Next Process Part 2 The Business Genome Elements Chapter 4 Product and Service Innovation Chapter 5 Customer Impact Chapter 6 Talent! Leadership! and Culture Chapter 7 Process Design Chapter 8 Secret Sauce Chapter 9 Trendability Part 3 Case Studies P.F. Chang's China Bistro Sharp HealthCare + Hyatt Hotels and Resorts General Electric Ecomagination / General Motors OnStar / EMC Corporation / Korn/Ferry International Conclusion Bibliography Index
