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Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext High-impact language for today's lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. Power Sales Writing will get you there in no time! "Your customers can ignore your correspondence or you can read this book. It's that simple!" -Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life "If you can't write well, you can't sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels." -Tim Sanders, author of Today We Are Rich "Can't get enough! It's so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition." -Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts Zusammenfassung A concise guide to the words and phrases that wow clients! win sales! and sell your boss on your ideas--updated to include the most current language used on today's digital platforms Inhaltsverzeichnis Part One: Getting Started Chapter 1: Getting Started Chapter 2: Plan it: Start right to save up to 80% of writing time Chapter 3: Do it: Why being creative is less important than you think Chapter 4: Check it: The fail-proof step Part Two: The Psychology of Influential Writing Chapter 5: Know your "core" message Chapter 6: Connect the dots: Benefits aren't enough! Chapter 7: Create the all-important authentic benefit statement Chapter 8: Using social media trends to write more persuasive email Part Three: Successful prospecting with email Chapter 9: Create Persuasive and Successful "Cold Email" Messages Chapter 10: Replace the introductory letter NOW! Chapter 11: Craft subject lines that get opened Chapter 12: Ask for the next step - and get it! Part Four: Brand yourself as a professional Chapter 13: Email eye-candy! Chapter 14: "Twitterize" email Chapter 15: Ciao and other obsolete closings Chapter 16: Email on a smart phone: Use this not that. Part Five: Keeping Customers happy Chapter 17: Write "bad" news messages - and keeping customers happy Chapter 18: What to say when "I'm sorry" doesn't work Chapter 19: How to avoid "pissing" them off Part Six: Bonus to Use Now! Right now! Chapter 20: Writing Awesome Prospecting Emails Examples! Chapter 21: Writing Amazing Follow-up Emails Examples! Chapter 22: Enhance your worth and convert more leads!...
