Multinationals in Latin America - Case Studies

Informationen zum Autor Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.   Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.   Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil. Klappentext The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America. Zusammenfassung The book deals with cases about the impact of! and interaction between! the different Latin American cultural! economic! legal! and political settings on activities! strategies! structures and decision-making processes of MNCs. The cases focus on business processes! settings and organizational behavior in Latin America. Inhaltsverzeichnis Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8

List of contents

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8

Product details

• Authors: L. Liberman, Leonardo Garcilazo Liberman
• Assisted by: Garcilazo (Editor), S Garcilazo (Editor), S. Garcilazo (Editor), Sergio Garcilazo (Editor), L. Liberman (Editor), Leonardo Liberman (Editor), Eva Stahl (Editor), E Stal (Editor), E. Stal (Editor), Eva Stal (Editor)
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 27.08.2014
• EAN: 9781137024091
• ISBN: 978-1-137-02409-1
• No. of pages: 222
• Series: AIB Latin America; AIB Latin America
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Business > Management; Management, B, Planning, Leadership, Organization, Business Strategy/Leadership, Business & management, International business, Organizational theory & behaviour, Innovation/Technology Management, International Economics, Management & management techniques, Research & development management, Management science, Industrial Management, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, Innovation and Technology Management