Fr. 56.50

Personal Benchmark - Integrating Behavioral Finance and Investment Management

English · Hardback

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In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focused on "My Economy."
 
Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!
 
In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.
 
This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.

List of contents

Preface xi
 
Introduction 1
 
PART 1 WHY DO WE NEED TO LOOK AT INVESTING DIFFERENTLY? 7
 
Chapter 1 Freedom in the Market and Advisor Responsibility 9
Chuck Widger
 
The Financial Markets 10
 
What We've Been Up to as Advisors 15
 
What Investors Really Want and Need 18
 
A New Investment Advice Delivery System 26
 
Brinker Capital and Personal Benchmark 29
 
Summary 45
 
References 46
 
Chapter 2 Investor Emotions and Financial Decisions 49
Dr. Daniel Crosby
 
The Origins and Evolution of Behavioral Finance 50
 
The Myths of Efficiency and Rationality 52
 
A Definition and Framework for Behavioral Finance 57
 
Summary 77
 
References 79
 
Chapter 3 Risk, This Time It's Personal 83
Dr. Daniel Crosby
 
Fallacy 1: Risk and Return Are Systematically Correlated 85
 
Fallacy 2: Investors Have a Single, Static Level of Risk Tolerance 90
 
Fallacy 3: One Man's Risk Is Another Man's Reasonable Probability 96
 
Behavioral Risk and You 102
 
Summary 104
 
References 105
 
PART 2 WHAT IS THE PERSONAL BENCHMARK APPROACH? 107
 
Chapter 4 Brinker Capital's Multi-Asset Class Investment Philosophy 109
Chuck Widger
 
A Brief History of Investing 110
 
Our Multi-Asset Class Investment Philosophy 119
 
Applying Our Philosophy 122
 
Implementing Our Philosophy 137
 
Summary 151
 
References 152
 
Chapter 5 The Power of Buckets 153
Dr. Daniel Crosby
 
Intentional Framing 158
 
Framing with Purpose 160
 
Mental Accounting for Increased Rationality 161
 
Goals-Based Mental Accounts: A Case Study 164
 
Summary 166
 
References 166
 
Chapter 6 Selection of an Active Investment Manager 169
Chuck Widger
 
Passive versus Active Management 170
 
The Successful Investment Firm 172
 
The Successful Investment Manager 175
 
An Effective Investment Management Process 176
 
Monitoring and Assessing Performance 179
 
Summary 187
 
References 187
 
PART 3 HOW CAN WE EXECUTE A PURPOSE-DRIVEN INVESTMENT STRATEGY? 189
 
Chapter 7 Using a Goals-Based Approach 191
Dr. Daniel Crosby
 
The Allure of Determinism in Economics and Psychology 193
 
The Economy of One 200
 
Our Inner Demons: A Field Guide 202
 
Let Your "Why" Teach You "How" 209
 
Summary 211
 
References 212
 
Chapter 8 Pursuing Your Personal Benchmark 215
Dr. Daniel Crosby
 
The Difference a Frame Makes 217
 
Limitations in Our Decision Making 219
 
The Joneses, Jealousy, and Missteps 221
 
The Anatomy of Better Decisions 226
 
Summary 235
 
References 235
 
Chapter 9 Providing an Easy-to-Understand Explanation 237
Chuck Widger
 
Your Best Investment 238
 
Once More, with Feeling 240
 
Changing the Conversation 247
 
The Brinker Capital Personal Benchmark Solution 251
 
Summary 258
 
References 258
 
Chapter 10 Leveraging a Scalable Offering for Investors and Advisors 259
Chuck Widger
 
Using Personal Benchmark 259
 
Reaping Benefits for Advisors 280
 
Summary 282
 
Conclusion 283
 
The Centrality of Purpose 288
 
Finding Meaning in the Mundane 292
 
References 293
 
About the Authors 295
 
About the Companion Website 297
 
Index 299

About the author










CHUCK WIDGER is the Founder and Executive Chairman of Brinker Capital, an investment managment firm with $17 billion in assets under management. Chuck is currently Chair of the Villanova University School of Law Board of Consultors. Chuck is a past Chair of the Gettysburg College Board of Trustees and is chair-emeritus of the Money Management Institute's Board of Governors. The Money Management Institute is the industry association for the $3.5 trillion managed solutions industry. He served as a Lieutenant in the U.S. Navy. DR. DANIEL CROSBY is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby constructed the "Irrationality Index," a sentiment measure that gauges greed and fear in the marketplace from month to month. His ideas have appeared in print and online, and Daniel was named one of the "12 Thinkers to Watch" by Monster.com and a "Financial Blogger You Should Be Reading" by AARP. Dr. Crosby's well-reviewed first book, You're Not That Great (2012), applies elements of behavioral finance to the pursuit of a meaningful life.

Summary

In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focused on "My Economy."

Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!

In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.

This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.

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