Facebook Marketing for Dummies

Informationen zum Autor John Haydon is a leading expert on helping nonprofits use digital media to conduct online fundraising! and engage their supporters. He is a speaker! trainer! consultant! and a regular contributor to the Huffington Post and Social Media Examiner. Klappentext Learn to:* Create! administer! and customize your timeline* Build an engaged fan base with Likes! Shares! and Comments* Integrate Facebook with other marketing plans and measure results* Use events! contests! and polls to promote your brandPlan! refine! and maintain a successful Facebook marketing campaignAre you a marketer looking to effectively add Facebook to your overall marketing mix? Consider this book the mecca of Facebook marketing. Inside! you'll grasp the psychology of the Facebook user! build your fan base! increase your brand awareness! integrate Facebook marketing with other marketing strategies! and much more.* Marketing in the digital age -- find out how to build a social networking presence! leverage content to reach your audience! put viral marketing features to work for you! and build a winning strategy for your business* Mirror! mirror on the wall -- secure a spot for your business on Facebook! design a compelling Facebook Page! and use applications to further expand your presence within Facebook* Go public -- promote your Page! engage fans! measure your campaign's success and utilize specific strategies and tactics proven to grow your fan base and increase awareness of your Page* Dig a little deeper -- advertise on Facebook by targeting a specific audience! create and test your ads! measure your ads' success! and use Facebook social plugins to integrate Facebook into your websiteOpen the book and find:* Steps for making your Page easy to find* Tips for selling products and services via Facebook* Ways to use Facebook Groups and Events for your business* How to increase website traffic with Facebook social plugins* Top business tips for Facebook* Factors for long-term Facebook marketing success* Recommended Facebook etiquette* Common Facebook marketing mistakes to avoid Zusammenfassung Practical Facebook marketing strategies! tactics! and techniquesThis new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan! refine! execute! and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing! you'll find hands-on guidance to create and administer your Page Timeline! understand the psychology of the Facebook user! build your fan base! utilize events! contests! and polls to promote your Page! increase your brand awareness! integrate your Facebook marketing campaign with other marketing strategies! and monitor! measure! and adjust your Facebook marketing campaigns.Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands! this practical guide gets you up and running on Facebook marketing--fast. In plain English! it walks you through all the latest features! including new designs for the News Feed! Timeline! and Pages! as well as major changes to the Facebook advertising platform.* Includes real-world case studies that illustrate how successful Facebook marketing really works* Fully updated to cover the latest tools and techniques in Facebook marketing* Shows marketers how to use Facebook to reach and engage their target audience* Provides step-by-step instructions on how to organize! optimize! and manage your Facebook advertising campaignsIf you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence! Facebook Marketing For Dummies is your go-to guide. ...

List of contents

Introduction 1

Part I: Getting Started with Facebook Marketing 5

Chapter 1: Marketing in the Age of Facebook 7

Chapter 2: Researching and Understanding Your Target Audience 17

Chapter 3: Developing a Facebook Marketing Plan 29

Part II: Building Your Facebook Presence 49

Chapter 4: Getting Started with a Facebook Page 51

Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75

Chapter 6: Enhancing Your Facebook Page with Applications 87

Part III: Engaging with Your Customers and Prospects on Facebook 103

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105

Chapter 8: Growing Your Facebook Page's Fan Base 117

Chapter 9: Engaging Your Facebook Fans 139

Chapter 10: Improving Your Marketing Strategy with Facebook Insights 157

Part IV: Marketing beyond the Facebook Page 179

Chapter 11: Using Facebook Advertising to Promote Your Business 181

Chapter 12: Using Facebook Offers to Sell Products and Services 217

Chapter 13: Using Facebook Groups and Events for Your Business 225

Chapter 14: Integrating Facebook into Your Other Marketing Channels 245

Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 261

Part V: The Part of Tens 287

Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 289

Chapter 17: Ten Business Tips for Facebook 295

Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 301

Index 305

Product details

• Authors: John Haydon
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 20.01.2015
• EAN: 9781118951323
• ISBN: 978-1-118-95132-3
• No. of pages: 336
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Internet; Social sciences, law, business > Business > Business administration