Fr. 26.90

Philip Kotler, Fernando Trias de Bes, Fernando Trías De Bes

Innovar Para Ganar

Spanish · Paperback / Softback

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Description

Through a new model of innovation management for companies, known as the model ABCDEF, the authors put on the role years of experience in issues of innovation, marketing and business management for the companies today. This is a book called to change the way of thinking innovation for enterprises.

Product details

Authors	Philip Kotler, Fernando Trias de Bes, Fernando Trías De Bes
Assisted by	Fernando Trías De Bes (Translation)
Publisher	Amazon Digital Services LLC - Kdp

Languages	Spanish
Product format	Paperback / Softback
Released	01.07.2011

EAN	9788492452743
ISBN	978-84-92452-74-3
No. of pages	352
Dimensions	155 mm x 221 mm x 25 mm
Weight	476 g
Subject	Social sciences, law, business > Business > Economics

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