Value of Arts for Business

Klappentext This book shows how the arts can be used to enhance value-creation capacity and boost business performance. Zusammenfassung Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts! in the form of Arts-based Initiatives (ABIs)! can be used to enhance value-creation capacity and boost business performance. Inhaltsverzeichnis Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.

Product details

• Authors: Giovanni Schiuma, Schiuma Giovanni
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 20.09.2012
• EAN: 9781107412460
• ISBN: 978-1-107-41246-0
• No. of pages: 314
• Subjects: Humanities, art, music > Art > Miscellaneous; Social sciences, law, business > Business > Miscellaneous; Music, BUSINESS & ECONOMICS / Organizational Behavior, Business & management, The arts, Business communication & presentation, Project management, business strategy, Management & management techniques, Investment and securities, Art: Financial Aspects