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"The business ecosystem theory has captured many imaginations and attentions in industrial innovation and manufacturing transformation in last twenty years. However, the concepts, boundaries and theoretical systems are still not comprehensively explored and structured. In order to tackle how a company can nurture its business ecosystem for future sustainable competitive advantages, Business Ecosystems provides very detailed and convincing case studies demonstrating the dramatic transformations of mobile computing industry and the significant impacts from its business ecosystem. This book systematically examines business ecosystems in an emerging industry context whilst fundamentally exploring and identifying four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective. The book not only contributes to different disciplines but also provide insights to practitioners who can be inspired to develop their business ecosystems"--
List of contents
1. Introduction PART I: BACKGROUND EXPLORATION OF BUSINESS ECOSYSTEM 2. Industrial Challenges 3. Literature Review 4. Research Design PART II: CASE OBERSAVATION OF BUSINESS ECOSYSTEMS 5. Arm Nurtures The Business Ecosystem From The Beginning 6. Intel Re-Enter The Mobile Computing Business Ecosystem 7. MTK Enhances The Business Ecosystem Efficiency PART III: THEORY CONSTRUCTION OF BUSINESS ECOSYSTEMS 8. The Business Ecosystem Life Cycle And Its Phase Ending Status 9. Business Ecosystem Constructive Elements 10. Business Ecosystem Configuration Pattern 11. Business Ecosystem Nurturing Process 12. Conclusion And Discussion
About the author
Ke Rong is Senior Lecturer in Strategy at the business school of Bournemouth University, UK. Ke was awarded a PhD degree from the University of Cambridge, UK, in 2012 and a bachelor's degree in Tsinghua University of China in 2007. His research interests include business ecosystems and emerging industry, new energy industry, e-business ecosystem and business model, Industrial Dynamics, Emerging Multinational Companies' internationalisation
Yongjiang Shi is Lecturer in Industrial Systems and Research Director of the Centre for International Manufacturing in the Institute for Manufacturing, University of Cambridge, UK. He has been studying management of international manufacturing networks and supply chains for over 20 years. His research interests include global manufacturing strategy and business ecosystems.
