Choosing the Right Pond - Human Behaviour and the Quest for Status

Is it better to be a big frog in a small pond or a small frog in a big pond? This treatise argues that people's concerns about status permeate and profoundly alter a broad range of human behaviour. It applies these basic elements in human nature to the study of how people make economic choices.

Product details

• Authors: Robert H. Frank
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 09.12.1993
• EAN: 9780195049459
• ISBN: 978-0-19-504945-9
• No. of pages: 299
• Subjects: Social sciences, law, business > Business > Economics; BUSINESS & ECONOMICS / Economics / Microeconomics, Behavioural theory (Behaviourism), Social classes, SOCIAL SCIENCE / Social Classes & Economic Disparity, Behaviourism, Behavioural theory, Microeconomics, PSYCHOLOGY / Psychotherapy / Behaviorism