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Lincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be.
List of contents
Acknowledgments
Chapter 1: Lincoln, Inc.: Selling the Sixteenth President
Selling Abraham Lincoln
An Outsider's Perspective on Lincoln
Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism
Branding Lincoln
On the Road with Lincoln
An Outsider's Perspective on Lincoln: Commodification, Simulation, and Riding the Rail Splitter's Coattails
Chapter 3: Packaging the President: Lincoln Biographies
"Among the Noblest of the Nation's Treasures": Themes in Lincoln Biographies
Hogs, Books, and Indians: Anecdotes in Lincoln Biographies
The Quotes Maketh the Man: Lincoln in His Own Words
Lincoln Lovers and Lincoln Haters: Disputations in Lincoln Biographies
An Outsider's Perspective on Lincoln: Framing the Sixteenth President
Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film
From Sentimentality to Sensationalism: The Evolution of the Fictional Lincoln
Lincoln in Biographical Fiction: The Sixteenth President as Boy Scout
Lincoln in Period Suspense: The MacGuffin President
Lincoln in Contemporary Suspense: The Unimpeachable President
Lincoln in Romance Novels: The Pinup President
Lincoln in Science Fiction and Fantasy: The Great Transmogrifier
An Outsider's Perspective on Lincoln: Desire, Social Structure, and the Cultural Production of Lincoln
Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics
In Lincoln We Trust: Lincoln and Legitimacy
The Fight for Lincoln's Soul
Emancipation Proclamations: Homosexuality and Abortion
Whitewashing Lincoln? The Great Emancipator in Racial Politics
An Outsider's Perspective on Lincoln: Manufacturing Historical Reputations
Chapter 6: A Is for Abe: Teaching Lincoln
Lessons in Lincoln
Picturing Abe: Lincoln in Children's Picture Books
Nods to Diversity: The Lincoln Era in High School Textbooks
Silence Is Golden: What Lessons in Lincoln Leave Out
An Outsider's Perspective on Lincoln: The Lincolnization of American Children
Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums
On Curators and Curiosities
Exhibiting Lincoln
What Lies Beneath: Unifying Themes in Lincoln Exhibits
Saint Abe: The Veneration of Lincoln
Consuming Lincoln
An Outsider's Perspective on Lincoln: Profiting from the Past
Chapter 8: Selling Lincoln: Who Do We Think We Are?
The Anti-Lincolns
The Barber, the Seamstress, and the Abolitionists: African Americans in the Lincoln Narrative
Lessons from the Anti Lincolns: Who Do We (Not) Want to Be?
An Outsider's Perspective on Lincoln: The Sixteenth President in the "Imagined Community"
Coda: In Defense of Lincoln, Inc.
Bibliography
Index
About the Author
About the author
Jackie Hogan is chair of the Sociology Department at Bradley University in Peoria, Illinois. She is the author of Gender, Race and National Identity: Nations of Flesh and Blood.
Summary
Lincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be.
