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Interne Markenführung - Verankerung der Markenidentität im Mitarbeiterverhalten

German · Paperback / Softback

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Product details

Authors Cornelia Wittke-Kothe
Publisher Dt. Universitätsvlg.
 
Languages German
Product format Paperback / Softback
Released 01.01.2001
 
Dimensions 149 mm x 212 mm x 15 mm
Weight 274 g
Series Marken- und Produktmanagement
Subject Social sciences, law, business > Business > Advertising, marketing

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