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A must for every musician's bookshelf, Jumpstart Your Music Career offers all the information and strategies you need to make your professional dreams a reality! Author Simon Cann offers a comprehensive plan of action you can follow to navigate and succeed in today's rapidly-changing music marketplace--from building a fan base to taking advantage of the latest technology to craft your own opportunities to handling the ins and outs of publicity and finance. The most thorough and up-to-date guide on starting and building a music career available, this text puts you in the driver's seat as both an artist and as an up-and-coming businessperson!
List of contents
Part I: INTRODUCTION.
1. Introduction.
2. Do you really want a career in music?
3. The opportunities for musicians.
Part II: THE FAN BASE.
4. Exploiting with integrity.
5. Building and keeping the fan base.
6. Publicity in the 21st century.
Part III: THE PRODUCT.
7. What do you actually do?!?
8. Creating and developing the product.
Part IV: THE NASTY COMMERCIAL BITS.
9. Economics 101.
10. Building the team around you.
11. Your pay packet.
Part V: PUTTING THE THEORY INTO PRACTICE.
12. Developing your own career plan.
About the author
Simon Cann is a writer based in London. He is the author of a number of music-related and business-related books. His music related
books include How to Make a Noise, Becoming a Synthesizer Wizard:
From Presets to Power User, Building a Successful 21st Century Music Career, Sample This! (with Klaus P. Rausch), Project5 Power!, and Rocking Your Music Business. His business-related books include the Made It In... series of books (madeitin.com), which feature the experiences of international entrepreneurs who have built successful companies in the hottest business locations
around the world. You can read more about Simon at his website,
simoncann.com, and check out his other music-related books
at his Noise Sculpture website, noisesculpture.com.
Summary
A must for every musician’s bookshelf, Jumpstart Your Music Career offers all the information and strategies you need to make your professional dreams a reality! Author Simon Cann offers a comprehensive plan of action you can follow to navigate and succeed in today’s rapidly-changing music marketplace--from building a fan base to taking advantage of the latest technology to craft your own opportunities to handling the ins and outs of publicity and finance. The most thorough and up-to-date guide on starting and building a music career available, this text puts you in the driver’s seat as both an artist and as an up-and-coming businessperson!
