Intellectual Property for Managers and Investors - A Guide to Evaluating, Protecting and Exploiting Ip

Klappentext This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property. Zusammenfassung Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working! practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. Inhaltsverzeichnis Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.

Product details

• Authors: Steven J. Frank, Frank Steven J.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 13.09.2012
• EAN: 9781107407466
• ISBN: 978-1-107-40746-6
• No. of pages: 186
• Subjects: Natural sciences, medicine, IT, technology > Technology; Social sciences, law, business > Business > Miscellaneous; TECHNOLOGY & ENGINEERING / General, Business and Management, Business & management, Technology: general issues, Educational: IT and computing, ICT, Educational: IT & computing, ICT